Quality and innovation

Quality and innovation

The registration and control systems at Pure Ingredients have been established according to the highest standards, including Higher Level IFS and HACCP.   A halal standard for the Islamic market has also been added to our quality assurance systems.  When applied in combination with our quality and hygiene policies, this control system guarantees a transparent and watertight production process. Even years after the date of production, we can irrecoverably prove based on data registration that the halal products have been processed and produced in compliance with the quality and religious regulations. In this way we safeguard the food safety and quality of all our products at all times.

Halal compliance

Pure Ingredients is an internationally operating frozen product producer with exceptional attention for the wishes and requirements of local customers and consumers. One of the major pillars of Pure Ingredients is the halal compliance of its products.  This is safeguarded by the German halal inspection organisation Halal Europe. As an additional service for our halal consumers and customers in the Benelux region, we also use the services of a Dutch halal certification organisation. In the Netherlands use the services of the oldest national halal inspection organisation: Halal Quality Control (HQC), in The Hague. This makes Pure Ingredients the first halal producer to exclusively produce halal products, and to be certified by two independent and recognised halal-certification organisations.

Click below to download our certification:

The first halal bitterbal



Innovation is what drives our organsiation. This started in 1993 with the development of a completely new product category. Today, we still constantly introduce new and innovative products for everyone who wants to ring the culinary changes occasionally. We do this by identifying trends and translating them into products that meet the changing wishes and needs of consumers.


Our ambition is a better future for everyone. We contribute to this by minimising our impact on the environment and maximising our positive social impact. For example, we have invested in a combined heat and power installation that reduces energy waste and CO² emissions to a minimum. The brands under the flag of Pure Ingredients also sponsor carefully selected social initiatives.

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