Pure Ingredients embarks on a different course with product range expansion

Pure Ingredients embarks on a different course with product range expansion

19 November 2019

NETTETAL / VENLO – Pure Ingredients, with production locations in Nettetal in Germany and Venlo in the Netherlands, is expanding its portfolio in November with a new introduction for the fish convenience shelves. After the introduction of oven snacks and a crispy chicken range, this is a further broadening of the ever-growing product portfolio.   

Fish is trendy

Pure Ingredients is mainly known for its wide range of meat and dough-based snacks. A fish snacks category is now being added for strategic reasons. This addition is one of the answers that Pure Ingredients offers to the increasing demand from the market for meat alternatives. Moreover, demand is expected to increase sharply in the coming years, partly due to the healthy image that fish products are currently enjoying. With its preparation methods for the fish snacks, Pure Ingredients remains committed to various and versatile preparation possibilities, through which it has been able to distinguish itself for the past few months. The fish snacks can be prepared in the oven, frying pan or deep fryer. Pure Ingredients introduces its fish snacks under two of its three A-brands; Fish Bites and Fish Tenders under Mekkafood and Kibbeling under Herrenhof.

Mekkafood

In 25 years, the Mekkafood brand has developed into the European market leader in halal frozen products. The range consists of typical Dutch snacks such as frikandel (minced-meat hot dogs) and bitterballen (snack-size meat croquettes), on the one hand, and traditional ethnic snacks such as Adana Kebab and Köfte on the other. Fish Bites and Fish Tenders will soon be added to the product range. Fish Bites are made of Alaska pollock and encased in a crispy jacket. The Fish Tenders contain Yellowfin Sole and are encased in a lightly peppered panade. Both varieties are available in a 300-gram package and can be easily and quickly prepared in the oven, frying pan or deep fryer. Mekkafood products are available in the Netherlands from, among others, Albert Heijn, Jumbo and many Turkish and North African supermarkets.

Herrenhof

The Herrenhof brand, created in 2013 to meet the increasing demand for typically Dutch deep-fried snacks in the German border region, is now indispensable in the German retail market. The assortment includes, among others, frikandellen, bamischijven (deep-fried noodle snacks) and bitterballen. At the start of 2020, the brand image will be updated and the range will be expanded with innovative, distinctive products. One of those products is classic kibbeling, made from Alaska pollock. Kibbeling is available in a 300-gram package and is quick and easy to prepare in the oven, frying pan or deep fryer. Herrenhof is available from Edeka, Rewe and Real, among others.

Pure Ingredients

Since its foundation in 1993, Pure Ingredients has been producing a variety of dishes from different world cuisines. Started at the time under the name Mekkafood, the company quickly became market leader in the halal market. Nowadays, Pure Ingredients is internationally active with a presence in more than 20 countries with its brands Lekker & Anders, Mekkafood and Herrenhof. With this unique brand portfolio, the company offers an accessible range that pays special attention to the local wishes and needs of consumers. In addition to proven A-brand propositions, Pure Ingredients also offers a variety of private label solutions.

For more information: PureIngredients, Huiskensstraat 50, 5916 PN Venlo (NL), Tel: +31 (0)77 35 47 693 Website: www.pureingredients.eu Email: info@pureingredients.eu

 

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